The IESE Business School includes La Manga Club among the best resorts in Spain
The prestigious IESE Business School (Postgraduate School for business management at the University of Navarra) included La Manga Club in their book, 'Outstanding Resorts in Spain' on 5th November. This book contains a selection of the very best resorts within the country and analyses the current situation and future prospects of the holiday home.
La Manga Club, 13th November 2015. 'Outstanding Resorts in Spain' is a collection of the best examples of holiday resorts in Spain, "a flag of quality, brand image and service" according to co-authors, professors Jose Luis Suarez (IESE) and Diego Donnelly (IAE). The work which made La Manga Club standout resulted from an investigation into the current situation of holiday homes and their prospects in the short and medium term future.
The launch event featured more than a hundred select guests including Spanish and European multinational executives. In addition to the authors of the book, José Asenjo, CEO of La Manga Club, Ignacio Pérez, director development in Zagaleta and Francisco Montoro, Elected Counsellor for GMP also attended. Talking in his exposition, Francisco Montoro remembered his childhood in La Manga and said that “when we started to construct Las Colinas Golf and Country Club we always used La Manga Club as our reference”.
The eight chapters are sorted by the age of each resort and analyse the history and evolution of each one. It looks at their marketing strategies, property sales and service to customers as well as business lessons which can be learned from each resort and also trends which are common between them.
José Asenjo, CEO of La Manga Club, said after the event "it has been a great honour to have collaborated with the IESE Business School and to have been selected to be part of this great work. Also to be recognised for a job well done and to have contributed towards Spain becoming a leader in residential tourism. We are very proud of the result".